Google My Business for roof companies, now formally known as Google Business Profiles, is one of the most important tools that every roofing company owner can use to get more customers and grow their business.
This free directory listing can be highly customized as well as optimized and can function just like a second website.
The highlight of roofers Google My Business pages over standard websites is the way they are directly linked to Google Maps and help roofers literally get their names on the map in “near me” searches.
Follow these easy steps to set one up and get any roofing company on the map!
- Claim and Verify The Listing - Go to https://www.google.com/business/, claim or create the company business listing, then follow the directions for verifying the business, its ownership, and other important details. Once the listing is verified, GMB profile setup can continue.
- Add Business Name and Info - Next, fill out the official business name as it appears on the company’s website and any other digital location.
- Select Business Category and Service Areas - Choosing primary categories and service areas are two of the most important parts of filling out a roofing company Google My Business profile. The primary service and categories should be Roofing and Roofing Contractor, respectively. Any other services can be added to the Additional Services category. Then carefully fill out the service area and radius based on the standardized correct business address in the profile. Choose “yes” when asked about delivering goods and services, set service areas and radiuses on the map, and for improved SEO purposes, indicate that yes, the company serves customers at its business location.
- Add NAP, Hours, and Website Link - Fill out the standardized NAP (name, address, phone) for the business and other related info, making sure to use the same format in the GMB profile that is used elsewhere across the internet. Add hours of business and a link to the official business website.
- Add Business Description, Services, and Photos - Include an informative business description in Google My Business that tells customers what the company does. Then add sub-categories under the main business category to include all services offered by the business, like roof installation, roof repair, gutter cleaning, and others. Include photos to catch the attention of viewers and give them a good look at the work performed.
- Create A Google Post To Attract Attention - Lastly, add a Google post to Roofing Company Google My Business pages with some sort of discount or offer and an image or promotional video to draw in potential customers.
- Start Collecting Reviews - With all of that done and the GMB page launched, the last thing that roofers should do is actively direct customers to leave reviews on the page, as reviews are critical for building brand awareness, company reputation, and aiding SEO.
Though it might seem complicated, setting up Google My Business for roof companies and reaping the many benefits is as easy as following these simple steps!