Though the term hack might seem questionable, when it comes to digital marketing for roofers, it simply means easy methods that every contractor can use to get more customers.
No, roofing company owners are not marketing specialists, but these hacks are easy enough that owners can boost their roofers digital marketing efforts and land more sales.
Pay attention to these helpful ideas and start seeing the results!
- Claim The Company’s Google My Business Page - The first and easiest thing that every contractor must do for free digital marketing for roof companies is to claim and thoroughly fill out their company’s My Business page on Google. This page is critical for getting on Google Maps, collecting critical reviews and customer feedback, as well as building exposure and reputation in a community.
- Start Using Social Media - Social media is another critical platform for roofers to adopt, as there are many ways to engage with potential customers and have them share the company name.
- Try PPC Ads in Various Places - Paid ads on Google and social media are an easy form of digital marketing for roofers that can help a contractor build their business name.
- Learn About Marketing Keywords - Google offers numerous keyword tools that even novices can use to learn which keywords might be more effective for a certain business, location, or other detail. Roofers digital marketing efforts that include those keywords on websites, business directory listings, and in advertising can attract more leads.
- Manage Online Reputation - Asking for reviews is an essential strategy of digital marketing for roof companies that can let past customers do the talking for a roofing company. Still, business owners must manage their online reputations by responding to positive and negative comments alike and doing whatever is possible to resolve customer issues as a means of positively managing their business reputation.
- Partner With a Marketing Firm - Finally, smart roofing company owners who are handling these hacks on their own should take the next step in digital marketing for roof companies by finding a marketing firm that can help them with lead generation, SEO, and other ways of getting more customers.
With a little spare time and a desire to build their online presence the right way, any roofing company owner can up their game and leverage their digital marketing for roofers using these easy hacks.
To get even better results and gain more customers in as little as a few months, contact a marketing service that specializes in roofers digital marketing!